Monday, November 20, 2006
Does anybody else think it strange that Home Depot features Little People dressed as Santa's elves in its commercials?
While it's highly unlikely that any of these guys will get leading man roles in movies or television,* and allowing for the fact that residuals from commercials are easy money, a lot of easy money, I still wonder why they would choose to capitalize on their particular individuality in this way.
I'm happy to see people get work, but it also makes me cringe since this work depends upon a condition, dwarfism, which used to be considered a deformity but is quite rare now in developed countries as it is readily treatable with growth hormones. Just how does this latest foray into show biz differ from being in a circus sideshow? Is it the fact that "midgets," as they were once called, were openly ostracized in the circus as opposed to being more discreetly ostracized as Home Depot Christmas elves?
The word "midget" is now politically incorrect, having been replaced by "Little People," and has a pejorative connotation. So, now, does HOME DESPOT and the advertising genius who came up with this highly offensive campaign.
* One notable exception is Tom Cruise.